Monday, November 12, 2007

Happy Beer-day To Us

The first Tuesday in November is a special one to Australians. It is Melbourne Cup Day and it is the day on which they run the ‘race that stops a nation’. In describing it, the media has bandied about words like ‘iconic’ and ‘hallowed’ so often that they have had their true meanings diluted. Bruce would probably sum it up best as ‘Spairrrrr-shul’. It really should come already red-circled from the printer when you buy your calendar.

It also marks the genesis of one of this country’s least known and least praiseworthy business ventures. It was last years Melbourne Cup that saw two blokes win enough cash to buy the gear that brewed the beer that made the name - of the Beer Blokes.

And so, on Cup Day a year later, it is fitting that I look back and take stock of the preceding twelve months activities, frivolities, trivialities and beer-ities. Oh, and the tit-it-ties.

I would like to begin by thanking all the people who have happened across the site since we first began with a post (comprising a single line, I think) titled ‘Humble Beginnings’. While some of my opinions and musings may at times appear a little boastful or educated, I like to think that the general flavour and feel of the site has remained essentially humble. As Beer Blokes we have felt the responsibility that the power of the medium holds, even if we are only being powerful to two or three readers. So thank you all, for finding us, for visiting, for staying on and, most importantly, for not slagging us off. There are plenty of sport based blogs and forums for that sort of back-and-forth baiting and puerile point scoring!*

I would love to see any readers who have not yet made a reply to a post til’ now drop us a quick hello, just so that I can get an idea of the numbers we are attracting. No, it won’t stop me from writing this carp if I was to find out that the readership is in single figures, and I certainly don’t have the time nor the inclination to use reader information to sell internet schemes and todger enlargement kits. So don’t be afraid, just be a friend. Better grab a beer and a break. Back soon.

Back. I hope we have been informative as well as entertaining. I reckon we have managed to kick start a few debates and raise the level of awareness about beer brands, beer culture and the mystical beer-sport nexus as well as providing some, at times, humorous insights into the world of home brewing. It is now also a year since we began our home brew adventure and to date, touch wood, we are yet to produce a flat batch, brew any cats’ piss or blow up the kitchen or the shed. So it proves that brewing your own beer is not something that is beyond the average bloke and that you don’t need to be a chemical engineer to produce a very drinkable and enjoyable drop.

The Beer Blokes beer production is about to move into high volume production again. I had hoped to have a greater stock of ‘green’ beer put away to mature by now but some de-cluttering of the brewing premises and a heavier than anticipated general workload has led to a slow down in building up the supplies. Fortunately I have had the time to consume plenty of existing supplies and this has had a two-fold reward. I have got to drink some very tasty beer and smile quietly knowing that I had brewed it, and it has made some extra space in the wardrobe for the next batches. And for some summer clothes. I may be able to have both.

But probably not. Just beer.

I hope, also, that the Blokes have been instrumental in keeping our readership up to date with brew news from various sources, wether it be new product news or brewing and drinking trends or just the general talk from around the bars and pubs and restaurants. And of course, I believe we have unmasked that dreaded and insidious beast who lurks, anonymous and unnamed, beneath the foamy surface of the Beer World creating fear and confusion with his dastardly deceptions – the beer marketing executive and his ever obedient minions- or, The Beer Boogieman.

The Beer Blokes like to think that we have taken on the role of a kind of ‘Canned Crusader’, seeking out this evil doer who would sell his wares at any cost ignorant of any loyalty to the truth. The Beer Bloke has sought to alert the drinkers of the world to the tricks and taunts of this black-caped blackguard and, rest assured, dear readers, we shall endeavour to continue the fight for Truth, Justice and the Ale & Lager way.

So thanks again for supporting us. We hope that you have, and will continue, to enjoy the Beer Blokes unique and lager-charged take on the world of beer, brewing and bullshitting. Cheers.
Dr. Lager & Prof. Pilsner.

*For an entertaining and very funny series of exchanges about the AFL/NRL support debate, pop over to and find this witty and erudite exchange. Dr. Lager has used the name Jabbers64 so that no-one will know it is him. Try not to tell anyone, OK? The internet isn’t global yet, is it?

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