Monday, October 26, 2009
Sorry, I’ll read that again ... MORE ON VB.
The latest instalment of the ongoing saga regarding Australia’s highest selling beer, Victoria Bitter, is up and running.
In previous posts I discussed the reaction to ‘changes’ to VB by its brewer, Carlton & United Breweries. These changes involved dropping the alcohol by volume level of the beer from 4.9% down to 4.8% last year and then again to 4.6% earlier this year. The uproar has been deafening with a conga-line of self confessed career VB drinkers threatening to switch beers because their favourite brew has turned to something worse than water. Some have claimed the courage of their convictions and have already switched brands.
So now we hear rumours that VB has not just changed its alcoholic strength (by a ‘whopping’ .03%) but has in fact become – DAH DAH DAH ... DAAAAAH!!! – a completely different beer! They reckon it has been switched for the 4.6% ABV Fourex, the flagship brew of Queenslanders! And not just a Queensland brew, but one which is brewed by the company’s brewing rival, Lion Nathan. There may be a small flaw in your theory, there, dickheads.
I have managed to procure two stubbies of VB – one of the old 4.8% variety and one of the new 4.6% beasts. I will conduct a strictly controlled secret experiment (secret because you can imagine the damage to my reputation as a Beer Bloke if I were to be seen drinking VB!) and I will post the results.
Again, wish me luck.